Are you prepared for the Google Analytics 4 transition?

We got a chance to learn about this transition from Parsons TKO in a recent webinar and want to share some thoughts and resources. There’s a lot to consider for nonprofits, small businesses and socially responsible organizations.

They write: Google Analytics 3 is sunsetting on July 1, 2023, and at that time Google Analytics 4, commonly referred to as GA4, will be your only option to stay on Google Analytics. While Google Analytics will remain free to access, that does not mean that it’s free to configure to your needs. Read more in this intro >

Is Google Analytics 4 right for your organization?

They state in this blog post: The problem facing organizations, especially nonprofits, in leaving GA3 is not only that the underlying structure of their analytics is changing, but also that the talent that orgs have been depending on to access and report their website analytics won’t be prepared for the dramatic changes involved in the transition to GA4. Everything they’re used to working with (sessions, bounce rates, historical data, goals, etc.) will not carry over to GA4 or even be accessible in the new system. In other words, GA3 users won’t have the right experience to use GA4 for analysis right off the bat, and they’ll have even more trouble setting it up.

One of the best ways to ensure you’re ready for the shift is to understand what it is you truly need from your data, and how you expect your team to work with its analytics tools... Moving quickly to create your plan and identify the right fit new solution for your organization will ensure your historic data still has meaning after the migration so you aren’t starting completely from scratch.

Watch the webinar recording and get yourself a toolkit

Parsons TKO offers a Google Analytics Decision-Making Toolkit and be sure to watch their event recording here ⬇.